torytelling is a powerful way of communication and has been around since the beginning of time. Our ancestors sat around a campfire sharing details of a hunt, wrapping life lessons in stories, passing down information and entertaining each other throughout the long, dark winters.
Telling your business story in an engaging and entertaining way allows you to develop your brand and illustrate your business culture. Writing your Business History makes good business sense. Here’s why:
It connects and engages your employees.
A Business History describes the who, what, where, when and how’s of the beginning of your business and how you’ve grown and developed. It describes the events that have shaped your company. It can be used as background and educational material for new employees. Telling your story in a book form also connects and engages current employees – gives them a sense of your company culture and traditions. A well told Business History reinforces your values and helps employees feel they are an important part of a ‘team’.
2. BUILD + MAINTAIN TRUST
It entices new customers and maintains your bond with current ones.
Storytelling influences buyers. A good story can be used as a marketing tool. It helps you build trust and respect. It hooks your customers and tells them strength of your brand. Your Business History will show customers that you’re built to last and what values your business is based upon.
3. CELEBRATE + ACKNOWLEDGE
To celebrate and acknowledge a special event
Are you approaching the 20th anniversary of your business? Or perhaps you’re experiencing a change in leadership and want to thank someone who has guided your business through a time of change and growth.
A Business History is a record – an opportunity to look back in a way that perhaps you’ve not been able to in the past. Running a successful business means time is prescious. It’s possible you haven’t been able to keep track of all the big events and accomplishes that have charted your success along the way. A Business History book is also an inspirational tool – a way to celebrate your employees, your supporters, and yourself before you put your head down again and move forward.
A Business History is also for you. You work hard. You’ve been so busy you’ve barely had time to look back and take stock of all you’ve accomplished. This is a way to put your story on record, chart your history, describe your successes and challenges, your significant achievements and inspirational moments. It’s also a way of acknowledging and thanking all those who were a part of your business along the way. It’s a thank you to them.
Invest your time and money in telling your story to your employees, customers, suppliers and supporters. It will be well worth it.